For advertising to be effective you must convey the right message and most importantly, target the right people. The ‘right message’ means illustrating your specific, unique selling points. What makes you different from your competitors? Why should people choose you or your products or services?

Advertising is a good way to speak to a large audience or target new types of customer. It is especially effective when promoting a particular message e.g. special offers or promotion.

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• Copywriting
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• Illustration
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