passionate about web design and online marketing
SOZO Design - Web Design in Cheltenham - Established 2000
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Secrets to Good Web Design

Shaun

We all know a good website design when we see one but what separates a ‘good’ design from a average one? read more


Enhance your professional profile with LinkedIn

Luke

LinkedIn is growing fast… really fast! As of March 2011, the networking site for professionals could boast 100 million users, including over 1 million Managing Directors in the UK alone and no less than 8 Lady GaGa impersonators… read more


Are You Invited to the Interactive Party on YouTube?

Mark

Have you joined the party yet? Do you know what the party is? Have you ever played an interactive video game/movie/quiz on YouTube like these. Well, today I discovered a similar set of videos with a unique twist…

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Social Search – What is it?

Mark

Google is constantly changing the way it indexes and sorts websites; what it thinks you want and what you don’t. On May 19th, Google released Social Search but what is it, how does it work and will it really affect websites and their positions in Google?

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Facebook: for business or pleasure?

Mark

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Most people have heard of Google Adwords; a service that allows users to advertise their websites and products next to Google search results. Facebook also offers a similar service Facebook Adverts but why should we be interested?

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Online advertising with LinkedIn

Shaun

LinkedIn has now launched their version of Google Adwords; i.e ‘Pay per click’ advertising called ‘Direct Ads’. read more


Online advertising with Twitter

Luke

Many of you will be familiar with Google Adwords Pay per Click and also perhaps even be ‘au fait’ with Facebook’s advertising system. BUT how much do you know about the latest debutant to the world of Social Media advertising – Twitter’s series of “promoted products”?

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SEO: help us help you

Christian

It’s easy to get carried away when it comes to deciding which keyword phrases you want to be on the 1st page of Google for. While you want to achieve a high volume of traffic to your web site, it’s important to ensure that the keyword phrases you are targeting are relevant to your business. read more


Social media networking in Cheltenham. Share and connect.

Mark

There are several social media inspired events in Cheltenham through which you can meet up with fellow Twitter, Facebook and Foursquare users but what are they?

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Online marketing using Stumble Upon. Give it a go.

Mark

Surprisingly, Stumble Upon is the second most used social media site in the UK after Facebook. I say ‘surprisingly’ only because so few people have heard about it! So what is Stumble Upon?

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Better promote your business #new twitter

Luke

If you use twitter the chances are you will have seen that changes are afoot. Some of you may even have had the proverbial switch thrown on your account and are using it right now. read more


Google Instant – is it dangerous for SEO?

Luke

Last Wednesday, Google introduced us to a new way of searching. Welcome… Google Instant. Google will now suggest pages of results to us before we even complete typing our search terms… but what does that mean for SEO? read more


The modern online marketing strategy

Shaun

Online marketing has been revolutionised. Gone are the days when you could just have a static website, sit back and let it do all of your marketing. Today’s online marketing is all about engaging with your customers in way that was never possible before. read more


Video Marketing – The Future Is Here

Luke

When considering how to capture people’s attention online, you have to look at their behaviour. These days you need to be involved in social media to stand a chance of competing in the near future. One of the best and most cost effective methods is the use of video marketing. read more


SEO Copywriting Made Easy-Peasy

Joe Pelissier

Looking for some hints and tips on Copywriting? Then pay attention to these tips from guest writer Joe Pelisierread more


Dispelling Social Media Myths

Luke

The time is right for small businesses to embrace social media, but many are trying to do it without the creation of a social media strategy. Here are the main points to consider. read more


Internet Explorer, Firefox, Chrome, Safari – which browser should I choose?

Mark

Currently in 2010, you have a range of choices regarding which browser you can surf the web with. This article covers each of the top 5 browsers giving a brief explanation of each.

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Mobile devices for online marketing? Is it worth it?

Luke

A few years ago, using 3G internet on a mobile phone was costly and frustratingly slow. Today, the number of people with a modern internet capable device, or ‘smart phone’ is increasing at a dramatic rate.

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5 easy tips for a successful website

Shaun

What are the main factors behind a successful website?
Creative Director, Shaun Uthup gives his top 5 tips…

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Social media marketing – how? why?

Luke

Social Media is not about token effort; creating a profile on Facebook or LinkedIn, to then only forget about it. Instead, it is about finding a captive audience and then connecting with them in a meaningful manner.

Here I will explain how to use Social Media to good effect and why this will benefit you. read more



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