The importance of strong brand identity
Your brand identity is often the first visual clue of your company and its values. It is how customers perceive, experience and remember your company. A good logo needs to be simple, easily identifed and represent your company values.
Example of a recent logo redesign:
Just Fabrics are an established soft furnishings retailer wanting to bring their brand into a new era. They asked for a stylish and contemporary logo, to reflect their company ethos and product range, yet keeping it well rooted in tradition and appealing to their wide audience.
Before
After
Before
After
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| Topic(s): Branding, Featured Articles
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sem | November 22nd, 2010 at 4:08 am
We aim to write several articles on various topics over the month including Branding, SEO, Social Media, Web Design and much more.Thank you very much for taking the time to read and comment!
Mark | November 30th, 2010 at 10:11 am
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Luke | November 30th, 2010 at 10:16 am
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Moe | January 18th, 2011 at 10:13 am