Your home page is the most important page on the site.
People will decide within 5 seconds whether they want to stay.

The goal of the home page is to communicate what you do and create the right first impression of your company.

But, most of all, the home page must make users CLICK SOMETHING.

DON’T try and say everything on the home page. This is the most common mistake I see.
You have plenty of opportunity throughout the rest of the site, to explain what you do so please don’t feel you have to say it all on the front cover.

Look at the best book covers, they entice you to pick up the book and open it.

MAKE THE NAVIGATION SIMPLE. I’ve seen so many sites with far too many buttons.

Try to rationalise all of your products or services into 3 or 4 broad categories. This really helps the user understand what you do and helps them decide where to go on the site. Here’s an example of what i’m talking about: http://www.channelcomms.co.uk/

Have DYNAMIC CONTENT to bring the page to life with new content. eg News or Twitter feeds, special offers, latest videos etc.

CONTACT DETAILS – display them on the home page incase people are just visiting for these.

BRAND CONSISTENCY – make sure the web design reflects your brand identity. So many sites bastardise a company logo to fit into a web design.

And finally, DON’T USE TEMPLATES! Use an experienced graphic designer (not a ‘web developer’ ) to create a bespoke home page that’s right for you.

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