Google Sponsored Links

Google sponsored links or ‘pay per click’ is where you pay Google every time somebody clicks on your link and goes to your website. Because you only pay when people go to your website this can appear to be a very cost-effective form of marketing. However, if the campaigns are not set up correctly you can waste a lot of money. As part of our search engine management service we will set up and manage your entire campaign according to your daily budget.

When it comes to search engine marketing, sponsored links is a good place to start but it should be seen as a temporary measure. The ultimate goal for any eMarketing strategy should always be the ‘natural’ free listings. Many more people click on these links and they don’t cost you per click.

Leapfrog PR

Leapfrog PR Agency specialise in PR for the food, hotel and hospitality sectors. They wanted a website which broke the conventional mould of PR websites.

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